Department for Energy Security & Net Zero, for use on The Times
Services
Brand development | Animation
Summary
An explainer animation highlighting the benefits of heat pumps for everyday families.
Overview
The UK Government wanted to run an animation campaign in association with The Times to promote their boiler upgrade scheme and encourage people to take advantage of government grants to make the switch to a heat pump in their home.
We helped fine-tune the script before bringing the characters mentioned in the voiceover (and their pets) to life! Styling for the visuals was created from scratch to give the animation a homely and relatable vibe, with pops of bright colour to match the light-hearted, cheery tone.